Famous international fashion magazine Numéro is coming to the Netherlands. From october 2019, the magazine will be published four times a year (including twice as gentlemen’s edition Numéro Homme). In addition to fashion, Numéro also brings backgrounds in the fields of design, art, film, music and literature in the Netherlands. The site of the fashion magazine will be launched at the beginning of the summer.
Editor-in-chief Timotej Letonja is delighted to work on the Dutch version of the fashion magazine and sees great opportunity for the platform to grow in the low countries, ‘Dutch designers and fashion photographers are counted on the biggest names in industry. I am convinced Numéro, which is regarded as one of the top-end media in the field, can play a big role in connecting the international scene with local developments in fashion’, he says. At the same time, the editor-in-chief of Numéro Netherlands wants to ‘shake up’ fashion journalism in the Netherlands. ‘Our country has become more conservative over the recent years, less taboo-breaking. That limits creativity. Media play a major role in changing the atmosphere and reviving its innovative stance.’
All Dutch
Numéro has grown into one of the leading international model magazines in more than 20 years. The magazine, which first appeared in France in 1998, is now published in Germany (Berlin), Russia, Japan (Tokyo), China, Thailand and Mexico. Numéro distinguishes itself not only by high-end photography and collaborations with international top models and prominent photographers such as Peter Lindbergh, Miles Aldridge and Karl Lagerfeld, but also by groundbreaking interviews and qualitative articles. Big names like Gigi Hadid, Naomi Cambell and Kate Moss appeared on earlier issues of international editions of the magazine. Letonja does not yet want to say who he contracted for the first Dutch cover, although he emphasizes that it will be ‘all Dutch’. Unlike other international editions of major fashion magazines, articles are not translated and published locally – Numéro rather invests in developing local content for local audiences. ‘Our country has enough to show and tell’, the enthusiastic editor-in-chief says.
High publication and innovative distribution
Letonja has previously worked for Vogue, GQ and Numéro. Untill recently the editor-in-chief also managed his own modelling agency with big names in the industry as his clientele. Yael Temmink has been appointed as art director of Numéro in the Netherlands, Koen Hendriks is named as creative director. PBQ Media owns the license for publishing Numéro for the next five years in the Netherlands. This young innovative company, owned by entrepreneur Floris Müller, launched political lifestyle magazine Bernie and popular scientific journal Dirty Science in early 2016. PBQ Media sees growing opportunities in the print magazine market by investing in its products, rather than cutting costs for production and lowering wages, innovating traditional business models and reaching out to partners to expand circulation. The company’s magazines are not only sold at bookstores and magazine stores, but also distributed in high circulation as a coffee table magazine. 20,000 copies of Numéro will be distributed every issue, the publisher however is determined to bring that number up very quickly.
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Use as credit: Numéro Netherlands / PBQ Media B.V.
Link: Numeromag.nl
Covers Numéro 1 & Numéro Homme 1
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